HOW DOES IT WORK?

Every website created by Digital Marketing Gal is a unique project.  Some clients have images, logos and only need the expertise to pull it together.  Many entrepreneurs are busy and need a full-service team to develop their website. Call us to discuss your vision; we have flexible and affordable options.    SEO, Social Media & Email Marketing are integral components of a great digital marketing strategy and depending on your budget and staffing; we can provide full or ala carte services.  Call now for a Free Consultation.

Five Page WordPress Site - $3000.00

 

Beautiful custom designed 5-page mobile responsive WordPress site.  This price valid if the client provides written content, all images, logo, color and typeface selections.  Default font and color choices available for no additional fee.

 

Included Features - No Additional Fee

Website Design Organizer - client must complete before initial meeting

First Year Free Theme Usage

Two Hours for initial consult and staff training

Modern Design Options may include:

    • Accordion
    • Audio File Insertion
    • Bar Counters
    • Blog Page
    • Blurbs
    • Buttons
    • Call to Action Bars
    • Counters
    • Contact Forms
    • Email Optin
    • Portfolios
    • Galleries
    • Images
    • Login
    • Maps
    • Number Counters
    • Sliders
    • Pricing Tables
    • Sidebars
    • Sliders
    • Testimonials
    • Video
    • Video Sliders
Additional Fees - Ala Carte Options

Ala-Carte Add-On Services.  Upon our initial consultation, we will determine what additional services you may need.  Our goal is to provide a cost-effective stunning website.

 

    • Logo Design - $200.00
    • Typography & Color Design - $150.00
    • Custom Graphic Design Banners - $75.00 per banner
    • IStock images or videos - TBD with image or video selection.  DMG will provide suggested images and videos
    • Additional page layout fee - $75.00 per page. If the page is a repetitive layout, the cost is $25.00 per page
    • Writing fees - .20 word (300-word article $60.00) + 50.00 per hour research fee (charged by quarter hour)
    • Custom Photography - $100.00 per hour (charged by quarter hour)
WooCommerce - WordPress Online Shopping Site

Integration of Woo-Commerce to WordPress site - $500.00

We recommend Woo-Commerce for online shops that carry limited products.  We recommend Shopify for e-commerce centric businesses.

  • E-Commerce Site questionnaire
  • Two hours Woo-Commerce training
  • Category Setup
  • Navigation
  • Tagging structure
  • Upload of 20 products, product images supplied by client

Additional Ala-Carte Fees

  • E-Commerce Photography Set-up - $600.00
    • 10 hours of training and setup for product photography
    • This fee does not include photography equipment
  • Ongoing product photography $50.00 per hour (charged by the quarter hour)
  • Ongoing product descriptions - $50.00 per hour (charged by the quarter hour)

 

Yearly Renewal Fees
  • The month we begin site construction will be the anniversary date for theme renewal fee of $75.00.  Your first year is free.
  • Web Hosting Fee - $96.00 due with initial contract.  Includes up 1G Bandwidth.  Includes Email addresses for the domain.
  • Email setup $50.00.  Email required to have POP connections and IMAP archiving.  This hosting package is suitable for most small businesses.
  • SSL Certificates for Woo-Commerce sites - $95.00 annual fee due with initial contract.
Shopify - E-Commerce Site $2500.00

Shopify is a state-of-the-art fully integrated E-Commerce platform.  Easy to use with stunning templates to showcase your online shop.  Your store will up and running in no time.

Included Features - No Additional Fee
  • E-Commerce Organizer – client, must complete before initial meeting
  • Two Hours for initial consult and staff training
  • Theme suggestions - free themes or paid themes
  • Basic Site Setup
    • Up to 20 Collections
    • Up to 20 Product uploads
    • Homepage setup
    • 5 Informational page layouts
    • Navigation
    • Shipping
    • Account Setup
    • Checkout
    • Site Launch

 

 

Additional Fees - Ala Cart Options

Ala-Carte Add-On Services.  Upon our initial consultation, we will determine what additional services you may need.  Our goal is to provide a cost-effective stunning website.

  • Template Fees - Free themes available.  Custom themes 169.00 average
  • Logo Design - $200.00
  • Typography & Color Design - $150.00
  • Custom Graphic Design Banners – $75.00
  • IStock images or videos – TBD with image or video selection.  DMG will provide suggested pictures and videos
  • Writing fees – .20 word (50-word product description $10.00)
  • Custom Photography – $100.00 per hour (charged by the quarter hour)
  • Ongoing product photography $50.00 per hour (charged by the quarter hour)
  • Product descriptions – $50.00 per hour (charged by the quarter hour)
  • E-Commerce Photography Set-up – $600.00
    • 10 hours of training and setup for product photography
    • This fee does not include photography equipment
  • Migration of Data from existing website - TBD 
 
Shopify Monthly Fees

Various plans available for Shopify stores.  Hosting, SSL certificates, theme renewal fees and merchant center included.

  • Basic – All you need to get started -  $29/month + 2.9% and .30 cents per transaction.
  • Shopify– Everything you need for a growing business - $79/month + 2.6% and .30 cents per transaction.
  • Advanced Shopify – Advanced features for scaling your business $299/month + 2.4% and .30 cents per transaction.
  • Custom Apps available for advanced features.

Shopify Ecommerce Websites

Google AdWords / Bing Ads - PPC Advertising

Many products or services are bottom funnel searches.  Capitalizing on these searches with effective Search Network campaigns will generate leads and conversions.  Retargeting website visitors via search and display advertising will keep your product or service top of mind to drive home conversions.  If your building brand awareness, Google Display network offers limitless opportunities and targeted options to keep your brand front and center.

Google AdWords Set Up - $500.00

GOOGLE ADWORDS ANALYSIS - Mandatory before any hourly work

  • Includes Keyword Questionaire - must be completed by client
  • Keyword Research
  • Google Analytics, Google Webmaster & XML map Setup
  • Title Tags, Meta Descriptions, and URL structure for ten landing page
Google AdWords Campaign and Ad Group Management

CAMPAIGN MANAGEMENT - $75.00 per hour

  • Landing Page Development
  • Campaign and AdGroup Development
    • Campaign and AdGroup Monitoring & Reporting
Bing Ads

BING ADS - Must have Google Adwords Mandatory Questionaire completed $500.00.

  • Bing Ads Management - All Google campaigns and ad groups can be copied to Bing Accounts.
    • Campaign monitoring and reporting - $75.00 per hour
SEO Essential Package - $1000.00

Organic rankings are the ultimate win in Digital Marketing.  How do you get there?  Content, content, content and more content!  Yes, you need to have great title tags, meta descriptions, image tags and URL structure, but unless you are in a non-competitive industry, you cannot ignore content.  Search engine algorithms are very smart; it is no longer about keyword stuffing.  You need to create authoritative content.  

Included Features - No Additional Fee

SEO MUST HAVE PACKAGE  – $500.00

  • Keyword Questionaire and Two-hour consult and staff training
  • Keyword Research
  • Competitor Keyword Research
  • Google Analytics & Google Webmaster Set-up
    • Google
    • Bing
    • Google My Places
  • XML sitemap
  • Title Tags, Meta Descriptions & Image Tags for ten pages
  • Image Title and alt tag naming
SEO Additional Fees - Ala Cart Options
  • Content Development – .20 per word $60.00 (300-word article)  Current Google SEO standards recommend 1200 word authoritative content articles + 50.00 per hour research fee (charged by quarter hour)
  • Images Supplied for Content by Client, or DMG will select stock images for purchase
  • Photography 100.00 per hour (charged by quarter hour)
  • Custom graphic banners - $75.00 each
Social Media Management

Social media is where every B2C business needs a strong presence and B2B firms that incorporate social media are one step ahead of their competitors.  It's all about engagement and sharing relevant content that resonates with your customers.  Content is king.  Create an engaging mix of authentic posts with great natural images, and you are on target to win fans and drive revenue.

Facebook / Instagram Organic Postings - 5 Days a Week - 1 Post Per Day - $750.00 month

Consistency is key with Social Media.  Many small businesses do not have the staff or inclination to create the content and to remain consistent with daily posts.  Every business needs an online presence.  Facebook and Instagram are must-have additions to your digital marketing strategy.

Facebook / Instagram Management - Included Features - No Additional Fee
  • All content and custom photography created for your brand
  • Hashtag research and relevant hashtags applied to all posts
  • Ongoing engagement with social media community
Facebook / Instagram Management - One Time Fees
  • Facebook and Instagram Consultation - $150.00
    • Facebook and Instagram Page Setups
Facebook / Instagram Advertising
  • Boosted posts no additional fees if client is on monthly retainer
  • Custom advertising 15% of the budget for an ad campaign.  Minimum $25.00 per campaign.
Pinterest Management

PINTEREST MANAGEMENT

  • Pinterest Page Setup $150.00
    • Setup 8 boards with SEO
    • Create overall strategy for Pinterest page
    • Train staff to maintain page
You Tube - Business Videos

VIDEO PRODUCTION

  • Two-minute Business Introduction Video - $500.00
    • HD production with Audio
Email Marketing

Developing an Email strategy and calendar is essential for consistent messaging.  Graphic design and clear marketing messages with catchy headlines will result in high open rates and customer engagement.  We will create a mix of content and sell messages. Automated emails will engage clients opting in for newsletter signup.

Ala Carte Fees
  • Strategy – 2 Hour Consult – $250.00
    • Must complete Email Questionaire
    • 6-month calendar with Email Schedule and messaging
  • Template Creation – Mandatory – $200.00 We will use this template for all future email correspondence
  • Email Creation – $75.00 per email layout
WEBSITE DEVELOPMENT PHILADELPHIA PA

610 804 5503

Digital Marketing Gal
Gloria Esposito

Philadelphia Location
220 Locust Street

Get In Touch

If you're looking for someone to join your team and develop your digital space, you've found your Digital Marketing Gal.  Short & long term engagements & partnerships.  Call or email.