Google Analytics is now the most widely used web analytics service on the Internet.Google Analytics is a free service offered by Google that tracks and reports website traffic. Google Analytics is your roadmap to a successful digital marketing strategy. You need to know your customer demographics, affinity groups, location and buying patterns to determine how to gain market share. Google Analytics tracks Google AdWords, conversions, E-Commerce Sales down to the product level, acquisition traffic, behavior patterns, real time traffic, social media interactions and more information than you can imagine. Google Analytics is continually adding new reporting tools. If you want to understand your business, you need Google Analytics.
Real Time Reporting: Watch in Real Time, watch within seconds, the number of people on your site, their geographic location, the keywords and sites that referred them, which pages they are viewing and conversions as they are happening. How cool is that?
Audience Reporting: Who are your customers? Audience reporting details the age, gender, interests, location, language, new and returning customers, frequency, engagement, technology and device source.
Acquisition: Complete detail for the source of acquisition, complete AdWords detailing, search console detailing, social reporting, conversion tracking including complete E-Commerce data.
Behavior: Keep your eye on your behavior flow, site content views, exit pages and site speed. Use this information to refine your site for optimum performance.
Conversions: Set goals for sales, video clicks, contact form clicks and observe your conversions in Google Analytics.